Retail’s Big Show is retail’s most important event. With three days of educational programing, an enormous Expo featuring the latest retail solutions, plus an Innovation Lab and Startup Zone featuring breakthrough technology, Retail’s Big Show will introduce you to the ideas, people and partners that will put you on the fast track to success.
MobiZcan team was present to monitor market trends and network with end customers and partners throughout Latin America
Find solutions to help accelerate your retail business and achieve your goals for 2023. Find your next transformative tech here.
950+ exhibitors covering more than 300,000 square feet of Expo space
NRF Innovation Lab featuring future-forward tech
Startup Zone with the newest, most promising companies
An expanded Food Service Tech Pavilion and Stage
5 Exhibitor Big Ideas stages featuring vendor case studies
Brazil in code is an in-person event for retail, industry, marketplaces, entrepreneurs and ESG and people management enthusiasts that took place at ARCA space in São Paulo on August 10, 2022.
With more than 1000 participants, involved in a whole day with the biggest experts in the market, sharing learnings, real stories, practical knowledge and cases that bring a global panorama of the market.
There were four parallel stages, food and happy hour spaces, in addition to a Sustainable Square, with digital totems with content and interactivity and a Central Square dedicated to networking during coffee breaks and spontaneous talks.
Images of the event with our end users, partners and products featured:
A world leader in steel production and one of the largest in mining, the ArcelorMittal Group has customers in 160 countries and has more than 190,000 employees. In its 11 research centers, around 1,300 researchers develop more efficient products and processes aimed at generating value for customers and ensuring future growth.
ArcelorMittal Brasil operates in the production of steel in the country, with an installed capacity of over 12.5 million tons/year. With industrial plants in six states, it employs around 16 thousand people. It produces high quality long and flat steel for the automotive, home appliance, packaging, civil construction and shipbuilding industries. It is also active in mining, power generation, production of renewable bioreducer and information technology. Its extensive distribution and service network meets the demands of domestic and international markets.
Through creative environments that relate to the ecosystem, ArcelorMittal encourages and supports the development of innovative ideas aimed at improving the internal processes of products and services, and also aimed at contributing to global efforts to face the global challenges of humanity.
The industrial business unit ArcelorMittal Brasil Longos, based in Juiz de Fora – MG, leads an innovative Industrial Logistics Master Plan program called Intelligent Logistics, comprising a series of projects. This plan was conceived in 2018. In 2019 it was already possible to carry out the first proofs of concept and, even during the entire period of the pandemic (2020/2021) it remained active and strong in its objectives of producing results and delivering the first technological solutions that operate In real time.
In 2021, the project is already showing its fruits, reaching its maturity with the Rollout actions in the Industrial plants. The creator and Project Leader, Wanderson Guedes Terror, Project Specialist & IT and TA Solutions – ArcelorMittal presents the first Technological Innovation packages:
R&D Research and Development
RFID Tags, RFID Collector, Automation of Forklifts and Overhead Cranes. IT and AT Infrastructure. Application Infrastructure on the shop floor with middleware, MES, SAP. Solutions operating integrated and in real time. Network Infrastructure in the ArcelorMittal Information Security standard and compliance.
RFID Portal Automatic Collection of Production and Laminated Products
Portal RFID Coletando automaticamente produção de laminados via Portal lendo etiquetas e Tags RFID nos produtos. Aplicações integradas no MES e SAP
RFID mobile collector
RFID Mobile Collector – Operates with SAP with the functions of moving, auditing, receiving, consulting, shipping laminated products
RFID Overhead Cranes
Rolling Bridges – Integrated automation solution operating in the movement and dispatch of products
Forklifts – Integrated automation solution operating in the movement and dispatch of products
RFID Anti-Fraud Portal
Antifraud Portal – Automatic checking of shipped and shipped products
RFID Portal Automatic Receipt and Handling of Road Products
RFID Portal – Collection of product information in road transport updating intercompany stock automatically.
AMS – ArcelorMittal Sistemas was the company responsible for the development and coordination of the entire project. It was supported by the selected companies:
– PCX Tecnologia – provide and support the approval of RFID equipment;
– Automaway – implement automation project requirements and solutions (portals, collectors, forklifts, overhead cranes), Middleware application and MES interfaces;
– Itapem – Engineering projects and technical documentation of all solutions (Word and CAD).
PCX Tecnologia Companies and Automaway are participants in the IMPINJ Channels program.
With this multidisciplinary team, the results can be seen in the table below:
Industry 4.0: TEC1
Automation of Industrial processes, equipment and devices. Industry 4.0
Cost reduction, productivity, assertiveness, safety and competitiveness. Application of RAIN RFID tags and tags
RFID Portal: TEC2
RFID Portal with Speedway R420 Impinj Readers. Industrial process automation in automatic collection
Reception of products in the 100% automated logistics stock. Factory floor FTE withdrawal. Assertiveness of logistical stocks. Update of constant stocks and in real time. Safety, productivity and automatic product traceability. Application of the fixed reader RAIN RFID Speedway R420 Impinj.
RFID Mobile Collector: TEC3
RFID mobile collector for contingency in QRCode / Barcode options and RFID manual operations.
Productivity and automatic product traceability. Application of the RAIN RFID mobile collector operating SAP with the functions of moving, auditing, receiving, consulting and dispatching laminate production
RFID Overhead Cranes: TEC4
Moving Rolled Products automatically updating inventories and dispatching products via overhead cranes with RAIN RFID Speedway R420 Impinj readers.
Productivity and agility in logistics operations. TPV reduction by 50%. Stock reliability and security by eliminating operator traffic on the shop floor. Rolling Bridges – Integrated automation solution operating in the movement and dispatch of products. Application of the fixed reader RAIN RFID Reader Speedway R420 Impinj with integrations by external GPIO. Initial solution with R420 and in 2022 being expanded and updated to other units with R700 Impinj readers.
RFID Forklifts: TEC5
Moving rolled products automatically updating inventories and shipping products via forklifts with RAIN RFID Speedway R420 Impinj readers.
Productivity and agility in logistics operations. TPV reduction by 50%. Stock reliability and security by eliminating operator traffic on the shop floor. Quality. Operators work in climate-controlled cabins. Forklifts – Integrated automation solution operating in the movement and dispatch of products. Application of RAIN RFID Speedway R420 Impinj fixed reader with external GPIO integrations. Initial solution with R420 and in 2022 being expanded and updated to other units with R700 Impinj readers.
Anti-Fraud Portal: TEC6
Automatic anti-fraud solution with RAIN RFID portal readers RAIN RFID Speedway R420 Impinj.
Safety in the process and end of deviations due to fraud – Automatic checking of products shipped according to shipment order.
Portal RFID Recebimento: TEC7
Receipt of Inputs (laminated products) automatically through an RFID portal to automatic receipt of road products
Reception of products in stock 100% automatic. Factory floor FTE withdrawal. Reliability of logistical stock. Safety and Productivity. Collection and receipt of rolled products in road transport via RFID portal. Updating of logistics stock automatically, with intercompany transfers.
The choice and use of world-class products and industrial robustness was crucial to the success of the Project. IMPINJ products were exclusive for RFID solutions and products from other companies for other requirements. According to Terror, these are Projects to serve the Industry with solutions to operate in a strategic, critical mission, in a hostile environment that requires high availability.
IMPINJ was the main partner in the project, supporting the channels through its product engineering team.
The Intelligent Logistics project: ArcelorMittal Brasil Longos continues to grow. In addition to the expansions planned for 2022 in new business units with the technological update with the Impinj R700 reader, new challenges are being proposed. The objective is to always use the application of the Industry 4.0 concept with RAIN RFID.
First global program for post cargo tracking with RAIN RFID technology, Correios project in Brazil advances to the delivery stage of the first batches of labels
As is the public knowledge of this project of Correios in Brazil, what happens together with the UPU, follow the global RFID standardization of GS1 and already has most of the systems in operation. Understand the process:
The selection of the label supplier followed all the project criteria and through a public notice the winner of the delivery of the first batches has been reached. The company Inovacode, Impinj channel, is supplying the first batches of labels for the project, in partnership with the inlay provider Beontag.
There was a need to adopt the most used standard on the market and that presented better benefits. Standardization allows customers to obtain gains in their processes, since any company will be able to use the tags used by Correios to track its supply chains. The standard adopted for this use case is the SSCC, (Serial Shipping Container Code) (GS1-128): key identifier of a logistical unit to combine commercial elements packaged together for storage and/or transport purposes, such as boxes and pallets.
These first labels that will initially be used directly by Correios for orders, with RFID technology incorporated passed the quality process of technical inlay performance standards for use in logistics or postal processes, several field trials were carried out, involving the wide range of types of cargo that are processed daily by Correios.
The installation steps of the readers of this project, at the entrance and exit gates of the main sorting units and distribution centers of Correios throughout the country is well advanced and many of them are in operation.
See the details of the production process, quality control and shipping of batches of labels:
Inovacode’s CEO , Guilherme Carrapatoso
The CEO of Inovacode, Guilherme Carrapatoso comments that the product approved for this first batch was: “Inovacode INLAY E702 70×14 – M730”.
The product was supported by strategic partners such as BEONTAG, provider of the inlay, aTag, provider of the label personalization solution, SATO with RFID printers, as well as IMPINJ, provider of the M730 CHIP.
The labels are being delivered printed and engraved in the established standard SSCC (Serial Shipping Container Code).
“In this initial batch, 7 million tags were printed in a few weeks, produced in our own facilities. To achieve this goal in record time, we worked in 3 shifts. This is just the first batch of 30 million tags planned for upcoming purchases. This project has the potential to move an entire ecosystem associated with Correios with volumes of around 500 million labels”, comments Carrapatoso.
Inovacode partners in the project:
The solution, therefore, will be integrated into the current Correios system, OTS (Object Tracking System), developed for the use of bar code technology, by means of reading – manual or in automated sorting equipment – of tracking labels that are affixed to the packages, such as Sedex labels. To this end, RAIN RFID tags will be printed and engraved in the established standard, SSCC (Serial Shipping Container Code). The system, centralized in Brasília, has information sent to the UPU cloud, in Switzerland, bringing great gains to the entire traceability process at Correios and, consequently, to the national market.
Learn a little more about Inovacode, a Brasilian company that has been working with RFID technology since 2004, with thousands of customers in the area (in Portuguese):
GS1 Brazil Automation Award pays tribute to the creativity and efforts of Brazilian companies and professionals who bet on automation and standardization to improve the management of their enterprise, with solutions that increase efficiency and competitiveness in the market, following GS1 standards .
The traditional celebration has been part of the entity’s history since 1998, always taking place at the end of the year and has more than 700 guests.
“Reinvent yourself” is the theme of the 23rd edition of the Automação Awards, which announces the winning projects that innovated between last year and this year. On the night of December 8th, the honorees will receive the Harpy Trophy – the biggest bird of prey in Brazil – at the Tom Brasil space, in São Paulo.
In this edition, the success stories registered cover the categories Education, Sustainability, Market application and Press.
Check out the awardees by category:
Instituto Mauá – Educação inPEV
Paripassu Sustainability – Automation of processes in the food sector
Pinheiro Supermarket – Innovation – Application of the 2D Code
Urano – Innovation – Application of the 2D Code in partnership with Parla Deli and BM Informática
IDCotton – Traceability with the EPC/RFID standard in partnership with Impinj, Beontag.
Havan – EPC/RFID Standard application in partnership with iTag, Hasar, SmartX, Zebra, Impinj, Beontag.
Leroy Merlin – 2D Code application in the Brazilian construction
Marine sector – Automation in uniform processes in partnership with Kway and Slidelog
BIG – GS1-128 Standard Application in partnership with Paripassu
The Brazilian Automation Association-GS1 Brazil is a multi-sector non-profit organization that represents GS1 Global nationally. Worldwide, GS1 is responsible for the global standard for product and service identification (Barcode and EPC/RFID) and communication (EDI and GDSN) in the supply chain. In addition to establishing standards for product identification and communication, the association offers services and solutions for the areas of retail, healthcare, transport and logistics. The Brazilian organization has 58 thousand members.
Plano, Texas – September 10, 2021. MobiZcan Technologies, LLC announced that a new agreement with Newave Sensor Solutions, LLC (NSS) Plain City, Ohio has been completed to jointly develop the RFID business in the Latin American countries. MobiZcan has been appointed as Newave’s exclusive representative for Newave’s patented antennas and radiators while Mobizcan will also continue to represent SLS RFID (www.slsrfid.com) for RFID portals and tunnels to the region. This new agreement will include coverage of Mexico, Central and South America, as well as the Caribbean.
Barry Burnside, a Founder and Board Member of Newave advised:” We at Newave are very excited to have completed an agreement with MobiZcan (MBZ) to represent us in Latin America. For the last several years we have worked with numerous system integrators in LATAM who have expressed great interest in Newave products, especially our Wave antenna. MBZ will now provide the in-market resources and communication expertise needed to advance and greatly expand these relationships. We believe with this new partnership that LATAM offers an excellent growth opportunity and we look forward to working closely with Mark Timms and his Team to make that a reality.”
Mark Timms, CEO of MobiZcan Technologies stated: “MobiZcan Technologies is the exclusive sales agency for leading brands of RAIN RFID, IoT and AIDC technology in the Latin America region. With an in-region team of Spanish and Portuguese-speaking experienced industry sales professionals, MobiZcan leverages its network to greatly expand the market share of its principals. We believe that formula will be successful with Newave and their highly regarded Wave® antenna products.”
About newave® Sensor Solutions:
Newave is a leading provider of optimized solutions for today’s most challenging item-level Radio Frequency Identification (RFID) problems. The company develops industry-standard RFID technology based on the patented wave® antenna that sets a new standard for accuracy, versatility and efficiency. The wave is the first and only antenna specifically designed to be used for item-level RFID solutions. newave’s core technology was developed by the world-class ElectroScience Laboratory (ESL) of The Ohio State University, a pioneer in RF research and development under the direction of newave’s Chief Technical Officer (CTO), and is produced in partnership with Wistron NeWeb Corporation (WNC), the Taiwan-based global leader in antenna manufacturing. newave’s management team leverages a strong technical and international business heritage in a variety of industries for accomplishing its mission of providing optimized solutions to today’s greatest RFID challenges. For more information, please visit us at www.newaverfid.com. *newave®, Wave® and smartShelf™ are trademarks of newave Plain City (Columbus), Ohio USA
About MobiZcan Technologies,LLC
Possessing over three decades of experience driving sales results in the RFID and data capture industries at companies such as HID, Intermec and Honeywell, Mark Timms founded MobiZcan Technologies in 2014 to exclusively represent leading data capture providers in the Latin America region. MobiZcan Technologies maintains long-standing relationships with customers, systems integrators, resellers and consultants within the RAIN RFID and IoT technologies market in Latin America, providing them with the most advanced technology and reliable products required to accelerate the digital transformation of their business.
Paulo Jarbas Junior, Marketing Manager
MobiZcan Technologies, LLC
Plano, Texas, United States – Phone: (1) 972-867-6396
The SLS RFID smartPALLET is smart, easy and cost-effective! Perform full asset inventory, including location, in your warehouse, distribution center, storage facility or truck yard in hours, or less, instead of days.
Once reliability,consistency of operation, expandability, maintainence and process interruption costs are factoredin, SLS portals often offer the lowest overall cost.
No installation, all self-contained (reader, Wave® antennas, battery, cabling, wireless)
Can be used by numerous forklifts and/or pallet jacks – “one-to-many”
No need to handle items to read tags
Roam to read
Read floor / location RFID tags and/or use GPS, indoor beacons, etc. for location
Analyst Roxanne Meyer writes that she has long argued that radio-frequency identification, which is often used for tracking purposes, is the key technology that separates the leaders in retail from the laggards. In the pandemic era, that thesis is all the more relevant, she argues, as the current environment has only increased the need for as much inventory accuracy as possible.
As we’ve noted before, online sales are booming, and along with that are more returns and demand for contactless shopping options, such as curbside pickup. All of these require real-time inventory accountability, especially if retailers don’t want to disappoint shoppers, who may go elsewhere if orders get delayed or canceled, or employees can’t locate items that are supposed to be in stock.
Meyer notes that some retailers have been quicker than others to use RFID to their advantage. Their names are likely familiar to anyone who has been paying attention to retail stocks lately.
“The early RFID adopters are athletic apparel companies such as Lululemon athletica (LULU) and Nike (NKE) who benefit from both higher demand for casual clothing, as well as from a more seamless supply chain, which we view as a competitive advantage that will separate them further from the pack over time,” she wrote in a research note.
Meyer believes that the pandemic has pushed retail to a tipping point, where those that can take advantage of strong RFID investments will reap the benefits. “We expect to have much more to say on this topic into the second half and beyond,” she concludes.
Mark Timms, CEO of MobiZcan, Impinj’s representative for Latin America and Brazil.
Although focused primarily on the Latin America RAIN RFID and data capture market, I also follow what is happening in RAIN RFID in the North America region. I would like to share my observations on the RAIN RFID space in the United States during this period of uncertainty brought about by the coronavirus.
Like Latin America, many projects have been delayed due to extensive social distancing and economic uncertainty. The general belief is that the American economy will spring back to pre-COVID levels, but it is likely to take two years or more. There is a debate as to whether the recovery will be more “U” or “W” shaped. A “V” shaped recovery is looking increasingly unlikely.
It is also likely that post-COVID, some business models will not look exactly the same as before. With the widespread usage of video conferencing and on-line collaboration there may not be the need to travel as much. With the closure of so many retail stores and the growth of e-commerce, the retail sector, already in transformation, has been forced to accelerate its re-invention. Some experts believe that the large department stores that anchor shopping centers will not survive, at least not in their present form. Other retailers, especially those without a strong e-commerce presence, may go out of business.
Digital transformation is now hot, and although the effects won’t be immediate, I expect RAIN RFID to play a significant role. Many retailers, leading with fashion, had justified item level tagging prior to COVID-19. Omni-channel sales require very high real-time visibility, which only item-level RAIN RFID tagging can provide.
The big retail winners in the day of COVID are the large and efficient online retailers, most notably Amazon, and large retailers with groceries and home goods and a strong online presence, especially Walmart and Target. Amazon’s business accelerated so much that it has struggled to deliver on time. Walmart has seen both strong performance in its stores and with its e-commerce site, often using its stores as omni-channel distribution centers. Having earlier announced wide-spread item tagging beginning in the second half of 2020, the COVID crisis hasn’t impacted Walmart’s RFID roll-out plans for this year. The product mixes have changed somewhat since the Coronavirus arrived, but demand for these fortunate retailers remains strong.
Interest in logistics for RAIN RFID is robust and in some cases has accelerated. There are several very significant RAIN projects in logistics that will become visible this year or next, which will help to further fuel investment in this area. Several projects at very well-known companies will become public, causing other companies in their eco-system to consider investing in RAIN infrastructure to reap similar benefits. Logistics applications are generally dock door transitions and shipment verification (pallet and box level) and conveyance sortation systems (box level). In addition to increasing visibility, RAIN RFID has proven to greatly reduce the manual interventions required with barcodes alone, thereby reducing errors and associated costs.
Healthcare, a potentially huge but slow-moving market for RAIN RFID, is showing interest in tagging of PPE products, which could help accelerate adoption of RFID with consumables in general.
There is much that we don’t know and is difficult to predict. Clearly there will be winners and losers. However it’s becoming clear that at least in some segments, the COVID crisis may actually accelerate RAIN RFID adoption, most notably in e-commerce, omni-channel and logistics.
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